> ## Documentation Index
> Fetch the complete documentation index at: https://docs.guhan.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Running AI Outreach Campaigns with Guhan: Full Guide

> Create and manage AI-powered outreach campaigns in Guhan. Choose channels, review personalized messages, and track reply rates and meetings booked.

Campaigns are how you organize Guhan's outreach. Each campaign targets a specific segment of your ICP across one or more channels — LinkedIn, Email, or WhatsApp — and runs autonomously once launched. You can run multiple campaigns simultaneously, each with its own targeting criteria, messaging tone, and daily limits. This lets you test different segments, signals, or channels in parallel without them interfering with each other.

## Create a Campaign

<Steps>
  <Step title="Go to Campaigns → New Campaign">
    From your dashboard, click **Campaigns** in the left sidebar, then click the **New Campaign** button in the top-right corner.
  </Step>

  <Step title="Name your campaign">
    Give your campaign a descriptive name that reflects the segment and timing — for example, "Series B SaaS Founders — Q3" or "New VP Sales Hires — EMEA". A clear name makes it easier to track performance across multiple campaigns.
  </Step>

  <Step title="Select channels">
    Choose one or more channels: **LinkedIn**, **Email**, and/or **WhatsApp**. Each channel you enable will require the corresponding account to be connected. Guhan will distribute outreach across selected channels based on prospect availability and prior engagement.
  </Step>

  <Step title="Set targeting criteria">
    Define the ICP filters for this campaign. You can **inherit from your global ICP settings** or override specific fields — for example, restricting this campaign to a single geography or a tighter job title list. Campaign-level targeting always takes precedence over global settings.
  </Step>

  <Step title="Set daily limits per channel">
    Configure how many messages Guhan sends per channel each day for this campaign. These limits stack against your account-wide limits, so plan accordingly if you're running multiple campaigns. Keep LinkedIn at 20 or below per day.
  </Step>

  <Step title="Review and launch">
    Review the campaign summary — channels, targeting, limits, and tone — then click **Launch Campaign**. Guhan begins identifying matching prospects and queuing messages immediately.
  </Step>
</Steps>

## Message Personalization

Guhan does not use templates. For every prospect, it builds a research brief first — pulling in their recent LinkedIn activity, company news, job changes, and any intent signals that triggered their inclusion. It then identifies the most relevant hook (a recent hire, a funding announcement, a post they published) and writes a first message grounded in that specific context.

Every message is written to sound like it came from you: informed, relevant, and direct. You'll never see two identical messages in the same campaign.

<Tip>
  Run review mode for the first 50 messages of any new campaign to calibrate tone and targeting before switching to auto mode.
</Tip>

## Review Mode vs Auto Mode

<Tabs>
  <Tab title="Review Mode">
    In review mode, every message Guhan generates is placed in your **Inbox → Pending** queue before it's sent. You read each message, make any edits, and click **Approve** to send — or **Reject** to discard it and have Guhan try a different angle.

    **When to use it:**

    * Any new campaign, especially in the first 50 messages
    * When testing a new ICP segment or tone setting
    * When entering a sensitive vertical where message precision matters

    Review mode gives you full visibility and control. It takes more of your time, but it's the fastest way to calibrate Guhan's output to your standard.
  </Tab>

  <Tab title="Auto Mode">
    In auto mode, Guhan sends messages automatically without waiting for your approval. It uses the patterns established during your review-mode phase — approved message structures, tone, and targeting — to send at scale.

    **When to use it:**

    * Campaigns that have been running in review mode and producing strong replies
    * High-volume campaigns where manual review isn't practical
    * Segments you've already validated through earlier campaigns

    You can switch between modes at any time from the campaign settings page. Switching to review mode pauses auto-sending immediately.
  </Tab>
</Tabs>

## Campaign Analytics

Navigate to **Campaigns → \[Campaign Name] → Analytics** to view performance metrics for any active or completed campaign.

| Metric              | What It Tracks                                                                            |
| ------------------- | ----------------------------------------------------------------------------------------- |
| **Prospects Found** | Total number of prospects Guhan identified matching your campaign criteria                |
| **Messages Sent**   | Total first messages sent across all channels                                             |
| **Open Rate**       | Percentage of sent emails that were opened (Email channel only)                           |
| **Reply Rate**      | Percentage of sent messages that received a response                                      |
| **Meetings Booked** | Confirmed calendar meetings generated by this campaign                                    |
| **Credit Spend**    | Credits consumed by prospect research in this campaign (1 credit per prospect researched) |

Use reply rate and meetings booked as your primary performance indicators. A reply rate above 8% is a strong signal that targeting and personalization are well-calibrated. Below 3% typically indicates an ICP or tone issue worth investigating in review mode.