> ## Documentation Index
> Fetch the complete documentation index at: https://docs.guhan.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign

> A Campaign is a job you assign to Guhan — a target List, a message sequence, and the channels to use. Guhan runs the outreach + reply-handling steps of the SDR workflow.

**A Campaign is a job you assign to Guhan. Point at a List of prospects, pick a message flow, pick the channels — Guhan does the outreach.**

In the SDR workflow, Lists cover *find* + *research* (Steps 2-3). Campaigns cover *draft* + *outreach* + *reply-handling* (Steps 4-5). Meetings cover *book* (Step 6). Brand & Voice + Products cover *learn the business* (Step 1) — Guhan reads from those on every draft this Campaign produces.

Your List does the finding. Your Campaign is Guhan's playbook for how to reach every person in it.

## What Guhan does when a Campaign runs

For every prospect in the target List:

1. **Reads the prospect's profile** — recent posts, current company, recent job change, whatever signal brought them in
2. **Writes a personalized message** using your brand voice + product context
3. **Sends the first step** through your connected LinkedIn / Email / WhatsApp account (as you — Guhan operates on your identity)
4. **Waits + follows up** per the sequence you configured
5. **Reads any reply**, either drafts a response or hands off to you in the Inbox

## What you give Guhan when you assign a Campaign

<CardGroup cols={3}>
  <Card title="Audience" icon="users">
    Which **List** of prospects to reach. Filled from search criteria, buying signals, competitors, another List, or a CSV.
  </Card>

  <Card title="Sequence" icon="diagram-project">
    The message flow: LinkedIn invite → wait → DM → wait → email, etc. Any mix of channels and timings.
  </Card>

  <Card title="Sender account" icon="paper-plane">
    Which of your connected accounts (LinkedIn, Gmail, WhatsApp) Guhan uses to actually send.
  </Card>
</CardGroup>

## What a sequence looks like

A step-by-step stair Guhan walks each prospect through:

```
Step 1  →  Send LinkedIn invite
Step 2  →  Wait 3 days
Step 3  →  Send LinkedIn DM
Step 4  →  Wait 4 days
Step 5  →  Send email
```

Every step is one of: **Send** (LinkedIn / Email / WhatsApp), **Wait** (a day count or "until they reply"), or **Handoff** (drop into your Inbox for your judgment).

## What Guhan writes

Every message is generated fresh per prospect. Guhan writes from:

* **Their profile** — name, title, current company, headline
* **Their recent activity** — the post that triggered them showing up, or their most recent LinkedIn post
* **Your brand voice** — tone, phrases you use, phrases to avoid
* **Your product** — what you sell, key value props
* **The step context** — first invite is short and vague; a follow-up email 2 weeks in is longer and more concrete

You can also give Guhan a **template** to start from — pick one of your saved message templates, and Guhan customizes it per prospect.

## Safety Guhan runs for you

Guhan throttles sending so your accounts stay healthy:

* **Daily caps per action** — LinkedIn invites: \~25/day. DMs: \~30/day. Adjustable in Sender account settings.
* **Sending window** — Guhan only sends during hours you set (e.g., 9am–6pm Mon-Fri).
* **Warm-up** — new sender accounts start at 30% of full pace and ramp over 30 days.
* **Retries** — transient failures (rate limit, network) retry automatically; you never lose a message.

## Working with a live Campaign

You can:

* **Launch** — Guhan starts sending immediately (within its sending window)
* **Pause** — Guhan stops sending; in-flight sequences hold in place
* **Edit the sequence** — Guhan publishes a new version; prospects already in-flight keep their old version until their next step
* **Clone** — duplicate the Campaign to test a different sequence variant

## Cost

Guhan sending messages doesn't cost credits (LinkedIn actions are gated by daily caps, not credits). What costs credits:

* **Discovering a prospect** (1 credit per landed prospect) — every prospect a source lands in your List
* **Revealing an email** (4 credits) — if a step needs email but the prospect's email is hidden
* **Revealing a phone** (12 credits) — WhatsApp steps
* **AI reply draft** (1 credit) — when Guhan drafts a reply for you to review

See [Plans and credits](/workspace-settings/plans-and-credits) for the full breakdown.

## Learn more

<CardGroup cols={2}>
  <Card title="Assign a new Campaign" icon="plus" href="/agents/campaigns/create">
    Step-by-step: audience + sequence + sender.
  </Card>

  <Card title="Build the sequence" icon="diagram-project" href="/agents/campaigns/build-sequence">
    Walkthrough of adding, editing, and reordering sequence steps.
  </Card>
</CardGroup>