> ## Documentation Index
> Fetch the complete documentation index at: https://docs.guhan.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Outreach Agent

> The agent that writes and sends your personalized messages.

An **Outreach Agent** is the messaging half of Guhan. You give it a List of prospects + a sequence + a sender account, and it does the writing and sending for you.

## What it does

For every prospect in its List:

1. **Reads the prospect's profile** — recent posts, current company, recent job change, whatever signal brought them in
2. **Writes a personalized message** using your brand voice + product context
3. **Sends the first step** through your connected LinkedIn / email / WhatsApp account
4. **Waits + follows up** per the sequence you configured
5. **Stops if they reply** and drops the reply into your Inbox

## The three ingredients

<CardGroup cols={3}>
  <Card title="Audience" icon="users">
    Which **List** of prospects to reach out to. Fed by one or more Watchlist Agents.
  </Card>

  <Card title="Sequence" icon="diagram-project">
    The steps: LinkedIn invite → wait → DM → wait → email, etc. Any mix of channels and timings.
  </Card>

  <Card title="Sender account" icon="paper-plane">
    Which of your connected accounts (LinkedIn, Gmail, WhatsApp) actually sends the messages.
  </Card>
</CardGroup>

## Two ways to view the sequence

**Simple mode** — a step-by-step stair:

```
Step 1  →  Send LinkedIn invite
Step 2  →  Wait 3 days
Step 3  →  Send LinkedIn DM
Step 4  →  Wait 4 days
Step 5  →  Send email
```

Clean, easy to read, easy to edit. Works for linear sequences (no branches).

**Advanced mode** — a visual canvas:

Drag-drop nodes for **branches** ("if they replied → escalate to me", "if they didn't reply → try email"), **conditions** ("only send if they have a work email"), and **AI reply nodes** (Guhan drafts a reply for you to approve).

You can toggle between the two views for the same sequence.

## What Guhan writes

Every message is generated fresh per prospect. Guhan pulls from:

* **Their profile** — name, title, current company, headline
* **Their recent activity** — the post that triggered them showing up, or their most recent LinkedIn post
* **Your brand voice** — tone, phrases you use, phrases to avoid
* **Your product** — what you sell, key value props
* **The step context** — first invite is short and vague; a follow-up email 2 weeks in is longer and more concrete

You can also **start from a template** — pick one of your saved message templates, and Guhan customizes it per prospect.

## Safety and cadence

Guhan throttles sending to keep your accounts safe:

* **Daily caps per action** — LinkedIn invites: \~25/day. DMs: \~30/day. Adjustable in Sender account settings.
* **Sending window** — messages only fire during hours you set (e.g., 9am–6pm Mon-Fri).
* **Warm-up** — new sender accounts start at 30% of full pace and ramp over 30 days.
* **Retries** — transient failures (rate limit, network) retry automatically; you never lose a message.

## Launching, pausing, editing

You can:

* **Launch** an Outreach Agent — it starts sending immediately (within its sending window)
* **Pause** it — no new messages go out; in-flight sequences hold in place
* **Edit the sequence** — Guhan publishes a new version; anyone already in flight keeps their old version until their next step
* **Clone** it — duplicate the agent to test a different sequence variant

## Cost

Sending doesn't cost credits (LinkedIn actions are gated by daily caps, not credits). What costs credits:

* **Discovering a prospect** (1 credit per landed prospect) — the Watchlist Agent side
* **Revealing an email** (4 credits) — if a step needs email but the prospect's email is hidden
* **Revealing a phone** (12 credits) — WhatsApp steps
* **AI reply draft** (1 credit) — when Guhan drafts a reply for you to approve

See [Plans and credits](/workspace-settings/plans-and-credits) for the full breakdown.

## Learn more

<CardGroup cols={2}>
  <Card title="Create an Outreach Agent" icon="plus" href="/agents/outreach-agents/create">
    Step-by-step: audience + sequence + sender.
  </Card>

  <Card title="Build the sequence" icon="diagram-project" href="/agents/outreach-agents/build-sequence">
    Simple vs. advanced canvas walkthrough.
  </Card>
</CardGroup>