> ## Documentation Index
> Fetch the complete documentation index at: https://docs.guhan.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Signal catalog

> Every buying signal Guhan detects — funding rounds, hiring bursts, post engagement, exec changes, and more. Add any of these as a source on a List.

**Every signal Guhan supports, in one place.** Use this as a reference when picking a signal source for a List. Signals turn "we found people who match your ICP" into "we found people who match your ICP AND look ready to talk right now."

Signals are grouped into 3 categories: Content & Engagement, Career changes, and Hiring & Growth.

## Content & Engagement

### Posted about specific topics

People who authored or engaged with LinkedIn posts matching keywords you provide.

**Configure:**

* **Keywords** — one or more terms or short phrases
* **Target** — `authors` (people writing about the topic), `engagers` (people liking/commenting), or `both`
* **Recency** — how recent the post activity should be

**Best for:** finding people actively discussing topics in your space. Great for peer-tone openers ("your post on X hit a nerve").

**Message opener example:**

> Your post on attribution the other day was spot on — the point you made about last-touch was exactly what we ran into. Curious how you're solving \[X].

***

### Engaged with specific posts

People who reacted to or commented on specific LinkedIn post URLs you paste in.

**Configure:**

* **Post URLs** — one or more exact post URLs (yours, a competitor's, a thought leader's)
* **Post decay is automatic:** engagement pulled 2×/day the first week, 1×/day weeks 2-3, then dormant

**Best for:** amplifying content you know is relevant to your ICP + catching people mid-consideration.

**Message opener example:**

> Saw your comment on \[author]'s post about \[topic] — loved your take on \[specific point].

***

### Engaged with competitors' content

People who reacted to or commented on posts by named competitors.

**Configure:**

* **Company or profile URLs** — LinkedIn company URLs (watches every employee's posts) OR individual profile URLs (e.g. their CEO / VP of Sales / marketing lead)

**Best for:** catching prospects mid-evaluation of your category — highest-intent signal Guhan supports.

**Message opener example:**

> Saw your comment on \[Competitor]'s post about \[topic]. We had a similar internal debate — happy to share how we think about it.

***

## Career changes

### New executive (in last 90 days)

Companies where an executive or director joined recently.

**Configure:**

* **Company LinkedIn URLs** — companies you want to monitor for exec turnover

**Best for:** catching companies inside a common buying-trigger window. New execs re-evaluate \~40% of key tooling in their first 90 days.

**Message opener example:**

> Congrats on the new role at Acme. Curious how the \[X function] tooling looks — happy to share how peers at \[similar company] structure it.

***

### New leadership (C-level / VP)

Same as "New executive" but narrower — only senior leadership.

**Configure:**

* **Company LinkedIn URLs** — same as above; the difference is which seniority levels count

**Best for:** larger-deal targeting when only senior leadership matters. Higher-stakes hires; longer decision-making windows.

***

## Hiring & Growth

### Recently raised funding

Companies that announced a funding round.

**Configure:**

* **Stages** — which rounds qualify: pre-seed, seed, Series A, B, C, D+, IPO, acquired
* **Recency** — 30 / 60 / 90 / 180 / 365 days

**Best for:** selling anything expensive that requires budget. Timing with the "we just closed" moment (\< 60 days is peak).

**Message opener example:**

> Saw your Series A announcement — congrats. Founders at that stage usually run into \[X] — happy to share how \[Y other company] handled it.

***

### Hiring growth

Companies whose headcount grew above a threshold.

**Configure:**

* **Growth threshold** — % increase over a window (e.g., +20% / +50% / +100%)
* **Window** — 3 / 6 / 12 months

**Best for:** finding fast-scaling companies. Growth = budget = active buying window.

***

### Hiring in specific areas

Companies posting jobs in specific departments.

**Configure:**

* **Departments** — Sales, Engineering, Marketing, Product, Customer Success, Operations, People/HR
* **Minimum open jobs** — 1+ / 3+ / 5+ / 10+
* **Recency** — 30 / 60 / 90 days

**Best for:** selling tools that scale with a specific function (great for SaaS targeting a scaling department).

**Message opener example:**

> Noticed you're hiring 5 SDRs — that's the moment when onboarding time bloats. Curious if you've got a plan for it.

***

## Coming soon

### Uses a specific technology

Wired into the registry but not shipped for customer use yet. Will surface companies detected as using a specific tool (via public tech-stack signals like BuiltWith, HG Insights, etc.).

Email [hello@guhan.ai](mailto:hello@guhan.ai) if you'd find this useful — we prioritize by demand.

***

## Combining signals on one List

You can add multiple signal sources to the same List. Every signal source runs independently, and Guhan de-dupes so no prospect gets added twice.

**Common pattern:** pair a broad "search criteria" source (WHO panel — VP Sales at 500+ headcount SaaS) with a tight signal source (WHEN — funding raised in last 60 days). The List fills with people matching both.

## No signals

You can skip signals entirely and use only a search-criteria source. Guhan runs a plain daily search matching your WHO panel — higher volume, lower reply rates.

## Related

<CardGroup cols={2}>
  <Card title="Adding prospects to a List" icon="plus" href="/audience/lists/add-prospects">
    Every way to feed a List — including signal sources.
  </Card>

  <Card title="How Guhan scores prospects" icon="chart-simple" href="/audience/lists/how-scoring-works">
    The Strong / Moderate / Weak fit chip and how signal context feeds into it.
  </Card>
</CardGroup>
