> ## Documentation Index
> Fetch the complete documentation index at: https://docs.guhan.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand & Voice

> How Guhan learns to write in your voice.

**Brand & Voice** is the settings page (Library → Brand & Voice in the sidebar) where you calibrate Guhan's personality. Every message it drafts references this page.

## What lives here

Five tabs organized as tiles:

<CardGroup cols={2}>
  <Card title="Brand" icon="tag">
    Industry · Company description & value proposition · Customer pain points.
  </Card>

  <Card title="Voice" icon="music">
    Preferred tone · Preferred language · Always-include phrases · Never-say phrases.
  </Card>

  <Card title="Competitors" icon="users">
    LinkedIn URLs of competitors · Positioning notes per competitor.
  </Card>

  <Card title="Templates" icon="file-lines">
    Reusable message briefs you can pick when configuring sequence steps.
  </Card>

  <Card title="Products" icon="box">
    Everything you sell — each product carries value props + ideal use cases.
  </Card>
</CardGroup>

## Why this matters

The message agent that writes every outbound message pulls from Brand & Voice on every call:

* **Tone + language** control HOW the message sounds
* **Always-include / never-say** enforce specific phrases in or out
* **Industry + pain points + value prop** give the message its subject-matter grounding
* **Product context** anchors the pitch to what you sell
* **Competitor positioning** shapes how Guhan differentiates when responding to a competitor-related reply

Change any of these and every future draft matches. Nothing here is locked.

## When to update Brand & Voice

* **After onboarding** — the wizard pre-fills; refine anything that doesn't sound like you
* **After the first 20 messages** — read what Guhan sent; if messages feel off, tune the voice
* **When launching a new product line** — add a new Product record + set up a dedicated Outreach Agent for it
* **When entering a new market** — adjust customer pain points to match the new segment's language

## What NOT to put here

* ❌ **Prospect-specific info** — that goes on individual prospect notes
* ❌ **One-off campaign messaging** — use a message template instead
* ❌ **Rules that change per prospect** — use sequence Branch nodes

Brand & Voice is workspace-wide — everything here applies to every Outreach Agent's every message.

## The Templates tab

Message templates are pre-written **briefs** you pick from when configuring a sequence step:

* 10 defaults ship with every workspace (cold connect, signal hooks, follow-ups, break-ups, etc.)
* Clone any default to customize
* Templates work across multiple channels (one template can be a LinkedIn DM, an email, and a WhatsApp message)
* Templates aren't blast text — Guhan personalizes per prospect

See [Write message templates](/brand-and-voice/templates) for the deep dive.

## The Products tab

Each product record holds:

* Name + short description
* Value props (bulleted)
* Ideal use cases
* Optional pricing

When you create an Outreach Agent, you pick which Product it's pitching. Multiple products = multiple Outreach Agents.

## Related

<CardGroup cols={2}>
  <Card title="Set up Brand & Voice" icon="palette" href="/brand-and-voice/setup">
    Step-by-step configuration walkthrough.
  </Card>

  <Card title="Personalization" icon="wand-magic-sparkles" href="/agents/outreach-agents/personalization">
    How the message agent uses Brand & Voice at draft time.
  </Card>
</CardGroup>