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Complete reference for every signal you can use on a Watchlist Agent’s WHEN panel.

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Company signals

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Funding raised recently

Company announced a funding round. Configure:
  • Stages — check which rounds qualify: pre-seed, seed, Series A, Series B, Series C, Series D+, IPO, acquired
  • Recency — 30 / 60 / 90 / 180 / 365 days
Best for: selling to VC-backed companies at a specific stage, or timing outreach with a fresh cash infusion. Cost: low — one search call per sweep. Example config: 
Stages: Series A, Series B
Recency: 90 days
Finds companies that raised A or B in the last 90 days.

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They’re hiring

Company posted N+ open jobs in specific departments. Configure:
  • Departments — Sales, Engineering, Marketing, Product, Customer Success, Operations, People/HR
  • Min open jobs — 1 / 3 / 5 / 10+
  • Recency — 30 / 60 / 90 days
Best for: selling to companies that are scaling a specific function (great for tools serving that function). Cost: low. Example config: 
Departments: Sales
Min open jobs: 5
Recency: 30 days
Finds companies with 5+ open Sales roles posted in the last 30 days.

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New leadership joined

A specific C-level or VP joined the company recently. Configure:
  • Titles that count — CEO, CTO, CFO, VP Sales, Head of Marketing, etc.
  • Recency — how many days since they joined (30 / 60 / 90 / 180)
Best for: catching decision-makers in their “new leader, new tools” window (first 90 days). Cost: medium. Example config: 
Titles: VP Sales, Head of Sales, CRO
Recency: 60 days
Finds companies where a top sales leader joined in the last 60 days.

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Company headcount growth

Company grew headcount by N%+ in the last M months. Configure:
  • Growth threshold — 20%, 50%, 100%+
  • Window — 3 / 6 / 12 months
Best for: finding fast-scaling companies (usually well-funded, growth-focused). Cost: low. Example config: 
Growth threshold: 50%
Window: 6 months

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Person + engagement signals

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Engaged with a competitor’s post

Person liked or commented on a LinkedIn post from a competitor you name. Configure:
  • Competitor company URLs — paste 1-3 LinkedIn URLs from the Competitors tab in Brand & Voice
  • Timeframe — last 7 / 14 / 30 days
  • Engagement type — comments only (higher intent) or reactions + comments
Best for: catching prospects mid-evaluation of your category. Cost: medium — polls competitor posts + fetches engager lists. Example config: 
Competitors: linkedin.com/company/hubspot, linkedin.com/company/salesforce
Timeframe: 14 days
Engagement: comments only

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Engaged with a specific post URL

Person liked or commented on a specific LinkedIn post you paste in. Configure:
  • Post URL — the exact post URL
  • Engagement type — comments only / reactions + comments
Best for: finding people who engaged with your own posts (amplify), or a thought leader’s post in your space. Cost: low. Example config: 
Post URL: https://linkedin.com/posts/janedoe_a-thread-on-attribution-...
Engagement: comments + reactions

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Posted about specific keywords

Person authored a LinkedIn post containing keywords you specify. Configure:
  • Keywords — up to 10 words or phrases
  • Timeframe — last 7 / 14 / 30 days
Best for: finding people actively thinking about topics in your category. Higher-intent than plain ICP. Cost: medium — polls posts + filters by keyword. Example config: 
Keywords: attribution, ROAS, marketing mix modeling
Timeframe: 14 days

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Combining signals

You can pick multiple signals on one Watchlist Agent. Any (default): prospect matches if ANY signal fires. Widens the funnel. All: prospect matches only if EVERY signal fires. Narrows the funnel — best for tightly-targeted campaigns. Toggle on the Watchlist Agent’s WHEN panel.

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No signals

You can skip signals entirely → Guhan runs a plain ICP search matching your WHO panel. Higher volume, lower reply rates.

Pick the right signals

Which signal to use for which motion.

Signals concept

Why signals work + the mental model.