Skip to main content
Campaigns are how you organize Guhan’s outreach. Each campaign targets a specific segment of your ICP across one or more channels — LinkedIn, Email, or WhatsApp — and runs autonomously once launched. You can run multiple campaigns simultaneously, each with its own targeting criteria, messaging tone, and daily limits. This lets you test different segments, signals, or channels in parallel without them interfering with each other.

​
Create a Campaign

1

Go to Campaigns → New Campaign

From your dashboard, click Campaigns in the left sidebar, then click the New Campaign button in the top-right corner.
2

Name your campaign

Give your campaign a descriptive name that reflects the segment and timing — for example, “Series B SaaS Founders — Q3” or “New VP Sales Hires — EMEA”. A clear name makes it easier to track performance across multiple campaigns.
3

Select channels

Choose one or more channels: LinkedIn, Email, and/or WhatsApp. Each channel you enable will require the corresponding account to be connected. Guhan will distribute outreach across selected channels based on prospect availability and prior engagement.
4

Set targeting criteria

Define the ICP filters for this campaign. You can inherit from your global ICP settings or override specific fields — for example, restricting this campaign to a single geography or a tighter job title list. Campaign-level targeting always takes precedence over global settings.
5

Set daily limits per channel

Configure how many messages Guhan sends per channel each day for this campaign. These limits stack against your account-wide limits, so plan accordingly if you’re running multiple campaigns. Keep LinkedIn at 20 or below per day.
6

Review and launch

Review the campaign summary — channels, targeting, limits, and tone — then click Launch Campaign. Guhan begins identifying matching prospects and queuing messages immediately.

​
Message Personalization

Guhan does not use templates. For every prospect, it builds a research brief first — pulling in their recent LinkedIn activity, company news, job changes, and any intent signals that triggered their inclusion. It then identifies the most relevant hook (a recent hire, a funding announcement, a post they published) and writes a first message grounded in that specific context. Every message is written to sound like it came from you: informed, relevant, and direct. You’ll never see two identical messages in the same campaign.
Run review mode for the first 50 messages of any new campaign to calibrate tone and targeting before switching to auto mode.

​
Review Mode vs Auto Mode

In review mode, every message Guhan generates is placed in your Inbox → Pending queue before it’s sent. You read each message, make any edits, and click Approve to send — or Reject to discard it and have Guhan try a different angle.When to use it:
  • Any new campaign, especially in the first 50 messages
  • When testing a new ICP segment or tone setting
  • When entering a sensitive vertical where message precision matters
Review mode gives you full visibility and control. It takes more of your time, but it’s the fastest way to calibrate Guhan’s output to your standard.

​
Campaign Analytics

Navigate to Campaigns → [Campaign Name] → Analytics to view performance metrics for any active or completed campaign.
MetricWhat It Tracks
Prospects FoundTotal number of prospects Guhan identified matching your campaign criteria
Messages SentTotal first messages sent across all channels
Open RatePercentage of sent emails that were opened (Email channel only)
Reply RatePercentage of sent messages that received a response
Meetings BookedConfirmed calendar meetings generated by this campaign
Credit SpendCredits consumed by prospect research in this campaign (1 credit per prospect researched)
Use reply rate and meetings booked as your primary performance indicators. A reply rate above 8% is a strong signal that targeting and personalization are well-calibrated. Below 3% typically indicates an ICP or tone issue worth investigating in review mode.