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WhatsApp outreach is purpose-built for markets where WhatsApp is the dominant channel for professional communication — including South Asia, Southeast Asia, the Middle East, and Latin America. In these regions, prospects are far more likely to read and respond to a WhatsApp message than an email or LinkedIn DM. Guhan can include WhatsApp as part of a multi-channel sequence, sending personalized messages that are timed to your prospect’s engagement signals and tailored to their research brief.

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Availability

Scale Plan

Includes 1 WhatsApp sender out of the box. No additional configuration or payment required — just connect your number and go.

Starter & Growth Plans

Add a WhatsApp sender as an add-on for $20/month per account. Purchase the add-on from Settings → Billing → Add-ons.
Additional WhatsApp accounts beyond the included sender (Scale plan) or the first add-on can be purchased at the same $20/month rate. There is no hard cap on the number of WhatsApp accounts you can add.

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Connecting WhatsApp

1

Open WhatsApp settings

Go to Settings → Channels → WhatsApp in your Guhan dashboard.
2

Start the connection

Click Connect WhatsApp. A QR code appears on screen.
3

Scan the QR code

Open WhatsApp on your mobile device. Navigate to Settings → Linked Devices → Link a device, then point your camera at the QR code on screen.
4

Confirm the connection

Once scanned, the connection is confirmed and your WhatsApp number appears as Active in the channel list.
5

Set a display name

Enter a display name for your sender profile. This name appears in the WhatsApp conversation header for your prospects.

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WhatsApp message types

Guhan sends three categories of message across a WhatsApp outreach sequence:

First-Touch Message

A short, personalized opening message based on Guhan’s research brief for that prospect. References their role, company, or a relevant trigger event to feel human and relevant — never a copy-paste blast.

Follow-ups

Up to 3 follow-up messages spaced across the sequence. Each follow-up takes a different angle — adding value, asking a question, or referencing new context — rather than repeating the original message.

Booking Link

When a prospect replies positively, Guhan detects the intent and sends your calendar booking link automatically, capturing the meeting before the prospect goes cold.

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WhatsApp compliance

WhatsApp has strict policies against bulk unsolicited messaging. Numbers that receive high complaint rates are restricted or permanently banned — and unlike email, a banned WhatsApp number cannot easily be replaced.
Only message prospects who have a professional relationship context or who have consented to receiving outreach. Avoid bulk unsolicited messaging — WhatsApp may ban numbers that receive high complaint rates. Guhan limits WhatsApp messages to ICP-matched prospects only, but you are responsible for ensuring your outreach is appropriate for your target market and jurisdiction.
To stay compliant:
  • Target ICP-matched prospects only. Guhan’s default behavior restricts WhatsApp sends to prospects that match your configured Ideal Customer Profile.
  • Respect opt-outs. If a prospect replies asking to stop receiving messages, Guhan marks them as opted out and halts further WhatsApp outreach immediately.
  • Check local regulations. Some jurisdictions have specific rules around unsolicited commercial messaging on consumer platforms. Verify that WhatsApp outreach is permitted in the markets you’re targeting.
WhatsApp works best as a secondary channel. Use LinkedIn or Email as the primary touchpoint and WhatsApp as a follow-up for unresponsive prospects in markets where WhatsApp is the dominant communication platform.