Personalization

Every message Guhan sends is written fresh for that specific prospect. No template variables, no merge tags — actual writing, per person.

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What Guhan reads before writing

For each prospect, before drafting:

1. The prospect’s LinkedIn profile — name, title, current company, headline, past roles
2. Their recent activity — the post that triggered them, or their most recent LinkedIn post (if the step is set to fetch it)
3. Your brand summary — how you talk, what you sell, what you promise
4. Your product — the product they’re being pitched
5. The step context — is this a first invite? A day-7 follow-up? A response to their reply?

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Your brand voice controls the tone

The Brand & Voice page is where you tell Guhan how to sound:

• Preferred tone — professional, casual, friendly, direct, playful, etc.
• Preferred language — English, Spanish, French, German, etc.
• Phrases you always want — a signature phrase, a value prop you always mention
• Phrases you never want — banned words, no-fluff filters, “we’re excited to…” off-limits

Guhan follows these strictly. Change them once → every future message is written to match.

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Message templates give you starting points

Instead of writing a blank brief every step, you can start from a template:

• Guhan ships 10 default templates covering common cold outreach shapes (cold connect, signal-hook, break-up, follow-up, etc.)
• You can clone + customize any template
• Templates work across multiple channels — one “Signal hook — funding” template can be sent as a LinkedIn DM, email, or WhatsApp

When you pick a template on a step, Guhan uses the template’s brief as the intent + still personalizes per prospect.

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The 6-tier personalization ladder

Guhan writes with as much personalization as possible, in this order:

1. Explicit signal — “Congrats on the Series A”
2. Recent LinkedIn post — “Saw your post on attribution”
3. Research brief hook — a specific angle Guhan researched
4. Structured profile facts — “As Head of RevOps at Acme…”
5. Company hook — “Companies in fintech typically…”
6. ICP-fit prose — the generic-but-still-warm fallback

Higher tiers get used when available. First-touch invites usually land at tier 4-5 (short + focused). Follow-ups drop to tier 3 or higher (Guhan has more context to work with).

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LinkedIn post fetch (opt-in)

For DM / email / WhatsApp steps, you can opt in to fetch the prospect’s recent LinkedIn post at send time. Guhan reads their latest post and uses it as the opener. Cost: 1 credit per fetch (only when the toggle is on). Skipped silently if the prospect has no recent post.

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What Guhan won’t do

• Won’t invent facts — if the prospect’s profile doesn’t mention their company raised, Guhan won’t say it did
• Won’t overclaim familiarity — no “I’ve been following your work for years” unless you literally told it to
• Won’t blast the same wording twice — each message is generated fresh, even if the prospect is enrolled in two Outreach Agents

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What you can override

• Sender identity — the message signs off as you, from your brand + your role
• Every draft — you can turn on Require approval on any step; nothing sends until you approve the draft in the Inbox

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