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A sequence is a chain of steps that runs for every prospect enrolled in an Outreach Agent. Send an invite → wait N days → send a DM → wait → send an email — and so on.

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The step types

Send

Send a message on a specific channel: LinkedIn invite, LinkedIn DM, email, WhatsApp message, LinkedIn comment, LinkedIn reaction, LinkedIn profile view.

Wait

Wait N hours or days before the next step.

Wait for event

Wait for a specific event (they replied, they accepted the invite, they opened the email) before continuing.

Branch

Split the flow based on a rule (“if they replied → escalate; if not → try email”).

AI reply

When a reply comes in, Guhan drafts a response for you to approve — then sends automatically or waits for your OK.

Hand off

Pause the sequence and send you a task in the Inbox. Useful for high-stakes moments.

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Two ways to build a sequence

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Simple (stair view)

A vertical list of steps. Great for linear sequences with no branching. 
Step 1  →  LinkedIn invite
Step 2  →  Wait 3 days
Step 3  →  LinkedIn DM
Step 4  →  Wait 4 days
Step 5  →  Email
Step 6  →  Wait 7 days
Step 7  →  Follow-up email
Read top to bottom. Click any step to edit it.

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Advanced (canvas)

A visual node graph. Necessary if you want to branch based on prospect behavior. 
                  ┌── replied ──→  AI reply → Meeting request?
                  │                    ├── yes → Book call
LinkedIn invite ──┤                    └── no  → Hand off to me
                  └── didn't reply ─→ Wait 4d → LinkedIn DM
                                          ...
Drag nodes onto the canvas, wire them together, click to configure. You can toggle between views for the same sequence — the underlying data is the same.

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Send steps: what actually gets sent

Every send step has:
  • Channel — LinkedIn invite, DM, email, WhatsApp, comment, reaction, profile view
  • Body / brief — you write a short brief describing what to say, not the literal words. Guhan writes the actual message per prospect.
  • Subject line (email only) — same treatment; you write intent, Guhan personalizes
  • Sender account — which of your connected accounts sends this step (defaults to the agent’s default)
  • Require approval (optional) — hold the send until you click Approve in the Inbox
Brief, not body. In older systems you’d write Hi {{firstName}}, saw that {{companyName}} raised... with token-replacement. Guhan doesn’t do that — you write “Congratulate on the funding, offer help with SDR ramp” and Guhan writes a fresh message per prospect referencing their actual funding round.

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Wait steps

  • Fixed wait — “wait 3 days” then go to the next step regardless
  • Wait for event — “wait until they reply OR 7 days pass, whichever first”
Common pattern: Send invite → wait for invite acceptance (up to 14 days) → send DM if accepted. Guhan handles the “if they didn’t accept, don’t try to DM” automatically.

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Branch steps

Split the flow based on rules. Example:
  • If prospect has an email → try email next
  • If not → try WhatsApp next
Rules can check: title, company, headline, ICP score, whether they have an email/phone, whether they’re on Do Not Contact, whether they came from a specific List, days since added, and more.

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AI reply steps

When a reply comes in during a sequence, Guhan can:
  1. Classify the reply — is it a “yes”, a “not now”, a “not interested”, a meeting request?
  2. Draft an appropriate response — brief, on-brand, references what they said
  3. Either auto-send it OR hand off to you for approval
You configure how many rounds Guhan will handle before pulling you in (default: 1 exchange).

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Editing a live sequence

When you edit a sequence on a live Outreach Agent, Guhan publishes a new version. What happens:
  • New prospects enrolled after the edit get the new version
  • Prospects already in-flight keep their old version (so they don’t get double-messages or skipped steps)
  • You can pause the agent, edit, publish, and the pause resumes on the new version

Build a sequence

Step-by-step canvas walkthrough.

AI reply drafts

How Guhan drafts replies for you.