Glossary

Every Guhan-specific word, in plain English. Use this as a cheat sheet when you hit an unfamiliar term.

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A

Ask Guhan — the chat interface. Type questions, run actions, or build agents in natural language. Auto-enroll — a setting on an Campaign. When ON, new prospects landing in the bound List get enrolled automatically. When OFF, you approve each enrollment.

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B

Brand & Voice — settings page for how Guhan should sound. Industry, tone, voice, competitors, templates, products. Brief — a short description of what a message should say. You write the intent; Guhan writes the actual per-prospect words.

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C

Company — an organization record. Every prospect ties to a Company. Companies have industry, headcount, HQ, and signals. Credit — Guhan’s unit of billing. 1 credit = 1 landed prospect OR 4 credits = 1 email reveal OR 12 = 1 phone reveal OR 1 = 1 AI reply draft. CTA — call to action. The ask in your message.

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D

Do Not Contact (DNC) — a workspace-level block list. Guhan will never message anyone on it. Dedup / Deduplication — Guhan skips prospects already in your workspace, so no one gets messaged twice.

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E

Enrichment — pulling a prospect’s full LinkedIn profile (headline, posts, past roles) so Guhan can personalize. Enrollment — a specific prospect being placed into a specific Campaign’s sequence.

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F

Fit chip — the Strong / Moderate / Weak tag Guhan’s research agent assigns every landed prospect, based on how well they match what you sell. Sortable on every prospect table.

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H

Handoff — when Guhan pauses its automation and drops a task in your Inbox for you to handle. Headcount — company employee count. Used in ICP filtering. HQ country — where a company is headquartered. Different from a prospect’s location (where they live/work).

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I

ICP — Ideal Customer Profile. Your description of who you sell to. In-flight — a prospect currently mid-sequence (received one message, waiting for the next, hasn’t exited). Inbox — the tasks page. Where Guhan hands things back to you. Invite — a LinkedIn connection request. First step of most outbound sequences.

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L

Land / Landed — a prospect that passed every filter on a source and got added to your List. This is what you’re billed 1 credit for. List — a bucket of prospects. A List can be fed by any combination of sources (search criteria, buying signals, competitor engagement, another List, CSV, manual). An Campaign then drains it.

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M

Message agent — the LLM that drafts your outbound messages. Reads Brand & Voice + prospect profile + step context.

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N

Node — a step on the sequence canvas. Send / wait / branch / handoff / AI reply / etc.

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O

Campaign — the messaging half of Guhan. Sends personalized outreach to prospects from a List via a sequence.

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P

Persona — a shorthand for a specific type of prospect (e.g., “Enterprise VPs of Sales”). Prospect — one person you’re reaching out to. A real human tied to a Company. Pipeline (prospect pipeline) — the 5-stage flow from LinkedIn search to landed prospect. Search → enrich → score → dedupe → land.

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Q

Quota — daily / weekly cap on how many actions a sender account can take. LinkedIn: 25 invites/day, 30 DMs/day (defaults).

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R

Reauth — re-signing in via OAuth when a sender’s token expires. Research brief — the rich account-research paragraph (10-14 sentences) Guhan’s research agent writes about each prospect. Used by the message agent to personalize.

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S

Sender account — one of your connected LinkedIn / email / WhatsApp accounts that Guhan uses to send. Sequence — the step-by-step flow that runs for every prospect enrolled in an Campaign. Signal — a real-world event (funding, hiring, engagement) that triggers a List’s signal source to find prospects. Source — a discovery configuration on a List. A List can have zero, one, or many sources. Types include search criteria, buying signals, competitor engagement, another List, CSV upload, and manual add. Sweep — one discovery run against a source on a List. Usually happens once per day per signal.

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T

Template — a reusable brief you can start any Send step from. Lives in Brand & Voice. Trigger — synonym for Signal. What causes a prospect to become worth reaching out to now. Turn — one step in the onboarding wizard.

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W

Warm-up — the 30-day ramp for new sender accounts. Starts at 30% of daily caps, grows to 100% over 30 days. WHO panel — the ICP fields on a List’s search-criteria source (title, location, industry, size). WHEN panel — the signals section on a List.