Signal catalog

A signal adds people to a List only when something happens. Use it when “this person matches my criteria” is not enough and you want “and there is a reason to talk to them now.” This page is the reference for every signal. To use one, choose Import leads → From Signals on the Prospects page. See Import leads.

​

How signals work

• One signal per source. Each List source runs a single signal.
• Two kinds.
  • Person signals find people directly: someone who wrote, commented on or was tagged in a post. Your Who fits rules then filter those people. In the signal’s form they sit under Narrow by who fits (optional), which stays collapsed until you open it.
  • Company signals find companies first (funded, hiring, new executive, uses a technology), then look for people at those companies who match your Who fits rules, such as the right title.
• Schedule. Most signals can run Ongoing or One-time.
• Cost. You are charged per profile a run finds, before your filters are applied. See How prospects get added. Technology adoption has extra charges, listed below.

​

Content and engagement

​

Posted about specific topics

People who wrote, engaged with, or were tagged in LinkedIn posts that match your keywords. You configure

• Keywords: one or more words or phrases, added as tags. Pain language such as “struggling with” or “what tool do you use” works well.
• People to import (pick any combination): Authors (people who wrote the post), Engagers (people who liked or commented), Mentioned (people tagged inside the post). Authors and Engagers are ticked by default.
• Engagement type (when Engagers is selected): Commenters only (the default; higher intent) or Commenters + reactions (more volume, lower intent).
• In One-time mode: a time window (past day, past week or past month) and a maximum number of posts per keyword.

Good for: reaching people who are talking about your problem right now.

​

Engaged with specific posts

People who reacted to or commented on LinkedIn posts you choose, such as your own post, a thought leader’s, or a competitor’s. You configure

• Post URLs: paste each post’s URL.
• People to import: Engagers (default) and/or Mentioned.
• Engagement type: Commenters only (default) or Commenters + reactions.

Schedule: each post is checked twice a day in its first week, once a day for the next two weeks, then goes dormant. A dormant post can be renewed from the source.

​

Engaged with competitors’ content

People who engaged with, or were tagged in, posts published by a competitor. You configure

• Competitor URLs: a LinkedIn company URL (watches posts from that company page) or an individual profile URL (for example a competitor’s CEO).
• People to import: Engagers (default) and/or Mentioned.
• Engagement type: Commenters only (default) or Commenters + reactions.
• In One-time mode: a time window (last 24 hours, 7 days, 30 days, 3 months, 6 months or 1 year) and a maximum number of posts per source.

Good for: reaching people who are following your category and the vendors in it.

​

Career changes

These two signals take company URLs, so the companies are already chosen. Because of that, the company-side Who fits rules (industry, company HQ, headcount) are hidden and not applied. Title, seniority and location rules still apply.

​

New executive (in last 90 days)

People who joined one of your chosen companies as an executive or director in the last 90 days. You configure

• Company URLs: the LinkedIn company pages to watch.

​

New leadership (C-level / VP)

The same, narrowed to senior leadership. You configure

• Company URLs: the LinkedIn company pages to watch.

Good for: account-based plays where a new leader may be reconsidering tools and vendors.

​

Hiring and growth

These are company signals. Your Who fits rules pick the right person at each company that triggers.

​

Recently raised funding

Companies that announced a funding round on LinkedIn in the last 90 days. You configure: nothing beyond turning it on. The 90-day window is fixed. Tip: pair it with titles for the people who control the new budget, such as finance, operations or revenue operations.

​

Hiring growth

Companies whose headcount grew by at least a percentage you choose over a period you choose. You configure

• Min headcount growth (%): 1 to 500 (starts at 20).
• Over the last: 1, 3, 6 or 12 months (starts at 6).

​

Hiring in specific areas

Companies with open LinkedIn job postings in the functions you pick, from the last 30 days. You configure

• Job functions: choose from a list such as Sales, Engineering, Marketing, Product Management, Customer Support, Finance, Human Resources and Operations.
• Industry and region come from your Who fits rules automatically.

​

Uses a specific technology

Companies that use technologies you name, such as Shopify, HubSpot or Snowflake. LinkedIn does not expose tech stacks reliably, so this signal uses a separate data source. You configure

• Technologies: search and pick from the suggestions. You can type a name that is not suggested, but it is flagged because it may not match anything.

Cost: 3 credits for each matching company (1 to find it, 2 to confirm the technology), plus 1 credit for each profile found at those companies. See Plans and credits.

​

Combining signals

A source runs one signal, so to combine signals, create a List for each. A person who appears in more than one List is still one person in your workspace. Guhan recognises them and does not create a duplicate.

​

No signal at all

You can skip signals and use From People Search alone. You get a steady stream of people who match your criteria, without the “why now” trigger.

​

Related