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A campaign turns a list of prospects into conversations. You choose the audience, build the step-by-step sequence, connect the sender accounts, and Guhan does the sending, waiting, and follow-up. A list answers “who should we talk to?”. A campaign answers “what do we do with them?”. Guhan reads your brand voice and product every time it writes a message, so the campaign itself only needs to describe the plan.

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What a campaign is made of

Audience

One or more lists to include, and optionally lists to exclude. New prospects added to an included list join an active campaign automatically, however they were added.

Sequence

The steps each prospect walks through: send a message, wait, wait for a reply, branch, hand off to a teammate, let AI reply, exit.

Senders

The connected LinkedIn, email, and WhatsApp accounts that send for this campaign. You pick a pool per channel.
A campaign also carries a product (what you are pitching), a goal (what success looks like), and a short context note that steers every message it writes.

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What Guhan does when a campaign is live

For every prospect in the audience:
  1. Starts them at the first step of your sequence.
  2. Writes each message for that person, or sends the exact text you fixed in advance. See Personalization.
  3. Sends from one of your connected accounts, inside the sender’s send window and daily limits. See Sending safety.
  4. Waits, follows up, and branches as your sequence says.
  5. When someone replies, routes the reply to your Inbox, where Guhan drafts a response or hands the conversation to you.

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The campaign page

Open Campaigns in the sidebar to see all your campaigns with their status, messages sent, reply rate, and meetings. Click one to open it: The button in the header runs the campaign: Launch, Pause, or Resume, depending on its state.

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What costs credits

Sending itself is free. Credits are used when Guhan writes a message for you (Auto-draft and Guided steps, and AI replies that send automatically) and when it has to look up contact details. Fixed-message steps do not use credits. The full price list lives in Plans and credits.

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Where to go next

Build a campaign

Create the campaign, set the audience, and build the sequence.

Personalization

How Guhan writes each message, and when to write it yourself.

Launch and manage

The launch checklist, pausing, editing, and cloning.

Sending safety

Limits, send windows, pacing, and Do Not Contact.