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A product is a description of one thing you sell. Each campaign pitches one product, and Guhan uses it to write the pitch and to answer replies. If you sell more than one thing, add each one and use a separate campaign per product.

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Add a product

Brand & Voice, Products & Services, then add one. Every field is optional, but the more you fill in, the more specific the messages get.

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Pick the product on a campaign

On the campaign, open the start step’s Sequence settings. Choose the product under Product. It sits next to the campaign’s context and goal, and applies to every message in that campaign. The product is optional. If you delete a product a campaign still uses, or leave it unset, Guhan falls back to your workspace-level description and pain points. See Build a campaign.

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Tips

  • Lead with the pain, not the feature list.
  • One strong case study with a real number beats three vague ones.
  • A free resource with a working link makes a good call to action, because the reply can deliver it straight away.

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If something’s off

Check that the campaign’s start step has the product selected. A campaign without one uses only your Brand tab.
Without a public URL, Guhan creates an Inbox task for you to send it by hand. Add a URL to send it automatically.
Messages already sent are never changed. Only messages drafted afterwards use the new details.

Build a campaign

Pick the product on the start step.

Brand & Voice

Workspace-level voice and positioning.

AI reply drafts

How objection answers are used.