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An Outreach Agent is the messaging half of Guhan. You give it a List of prospects + a sequence + a sender account, and it does the writing and sending for you.

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What it does

For every prospect in its List:
  1. Reads the prospect’s profile — recent posts, current company, recent job change, whatever signal brought them in
  2. Writes a personalized message using your brand voice + product context
  3. Sends the first step through your connected LinkedIn / email / WhatsApp account
  4. Waits + follows up per the sequence you configured
  5. Stops if they reply and drops the reply into your Inbox

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The three ingredients

Audience

Which List of prospects to reach out to. Fed by one or more Watchlist Agents.

Sequence

The steps: LinkedIn invite → wait → DM → wait → email, etc. Any mix of channels and timings.

Sender account

Which of your connected accounts (LinkedIn, Gmail, WhatsApp) actually sends the messages.

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Two ways to view the sequence

Simple mode — a step-by-step stair: 
Step 1  →  Send LinkedIn invite
Step 2  →  Wait 3 days
Step 3  →  Send LinkedIn DM
Step 4  →  Wait 4 days
Step 5  →  Send email
Clean, easy to read, easy to edit. Works for linear sequences (no branches). Advanced mode — a visual canvas: Drag-drop nodes for branches (“if they replied → escalate to me”, “if they didn’t reply → try email”), conditions (“only send if they have a work email”), and AI reply nodes (Guhan drafts a reply for you to approve). You can toggle between the two views for the same sequence.

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What Guhan writes

Every message is generated fresh per prospect. Guhan pulls from:
  • Their profile — name, title, current company, headline
  • Their recent activity — the post that triggered them showing up, or their most recent LinkedIn post
  • Your brand voice — tone, phrases you use, phrases to avoid
  • Your product — what you sell, key value props
  • The step context — first invite is short and vague; a follow-up email 2 weeks in is longer and more concrete
You can also start from a template — pick one of your saved message templates, and Guhan customizes it per prospect.

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Safety and cadence

Guhan throttles sending to keep your accounts safe:
  • Daily caps per action — LinkedIn invites: ~25/day. DMs: ~30/day. Adjustable in Sender account settings.
  • Sending window — messages only fire during hours you set (e.g., 9am–6pm Mon-Fri).
  • Warm-up — new sender accounts start at 30% of full pace and ramp over 30 days.
  • Retries — transient failures (rate limit, network) retry automatically; you never lose a message.

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Launching, pausing, editing

You can:
  • Launch an Outreach Agent — it starts sending immediately (within its sending window)
  • Pause it — no new messages go out; in-flight sequences hold in place
  • Edit the sequence — Guhan publishes a new version; anyone already in flight keeps their old version until their next step
  • Clone it — duplicate the agent to test a different sequence variant

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Cost

Sending doesn’t cost credits (LinkedIn actions are gated by daily caps, not credits). What costs credits:
  • Discovering a prospect (1 credit per landed prospect) — the Watchlist Agent side
  • Revealing an email (4 credits) — if a step needs email but the prospect’s email is hidden
  • Revealing a phone (12 credits) — WhatsApp steps
  • AI reply draft (1 credit) — when Guhan drafts a reply for you to approve
See Plans and credits for the full breakdown.

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Learn more

Create an Outreach Agent

Step-by-step: audience + sequence + sender.

Build the sequence

Simple vs. advanced canvas walkthrough.