Pick the right signals

Signals tell Guhan when to reach out. Pick the wrong signal → good ICP, wrong timing. Pick the right one → dramatically better reply rate.

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The mental model

Ask yourself: What is happening in the prospect’s world right now that makes them more receptive to my pitch? Different signals for different products:

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Signal-by-signal breakdown

For the full parameter reference on each signal, see the Signal catalog.

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Best for high-intent evaluation windows

• Engaged with specific posts — extremely high intent, narrow funnel. Great for amplifying your own content.
• Engaged with competitors’ content — high intent. Catches prospects mid-evaluation of your category.

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Best for scaling / budget signals

• Recently raised funding — moderate-to-high intent. Time with the “we just closed” window (< 60 days is peak).
• Hiring growth — moderate intent. Growth = budget.
• Hiring in specific areas — high intent when the function you sell to is the one hiring.

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Best for decision-maker turnover

• New executive (in last 90 days) — moderate-to-high intent. Broader than “New leadership.”
• New leadership (C-level / VP) — high intent for enterprise / larger deals.

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Best for peer-to-peer positioning

• Posted about specific topics — moderate intent, best when your product has a natural “peer with opinions” positioning.

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Combining signals

You can pick multiple signals on one Watchlist Agent. Two modes:

• Any (default) — a prospect matches if ANY signal fires
• All — a prospect matches only if EVERY signal fires (much narrower)

Start with Any. Switch to All only if you want very tightly targeted prospects.

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Reply-rate expectations

Higher-intent signals convert better but produce fewer prospects. Rough shape (varies significantly by product + audience):

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