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Complete reference for the 8 shipped signals (plus 1 planned). Signals are organized into 3 groups on the Watchlist Agent’s WHEN panel.

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Content & Engagement

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Posted about specific topics

People who authored or engaged with LinkedIn posts matching keywords you provide. Configure:
  • Keywords — one or more terms or short phrases
  • Target — authors (people writing about the topic), engagers (people liking/commenting), or both
  • Recency — how recent the post activity should be
Best for: finding people actively discussing topics in your space. Great for peer-tone openers (“your post on X hit a nerve”). Message opener example:
Your post on attribution the other day was spot on — the point you made about last-touch was exactly what we ran into. Curious how you’re solving [X].

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Engaged with specific posts

People who reacted to or commented on specific LinkedIn post URLs you paste in. Configure:
  • Post URLs — one or more exact post URLs (yours, a competitor’s, a thought leader’s)
  • Post decay is automatic: engagement pulled 2×/day the first week, 1×/day weeks 2-3, then dormant
Best for: amplifying content you know is relevant to your ICP + catching people mid-consideration. Message opener example:
Saw your comment on [author]‘s post about [topic] — loved your take on [specific point].

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Engaged with competitors’ content

People who reacted to or commented on posts by named competitors. Configure:
  • Company or profile URLs — LinkedIn company URLs (watches every employee’s posts) OR individual profile URLs (e.g. their CEO / VP of Sales / marketing lead)
Best for: catching prospects mid-evaluation of your category — highest-intent signal Guhan supports. Message opener example:
Saw your comment on [Competitor]‘s post about [topic]. We had a similar internal debate — happy to share how we think about it.

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Career Changes

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New executive (in last 90 days)

Companies where an executive or director joined recently. Configure:
  • Company LinkedIn URLs — companies you want to monitor for exec turnover
Best for: catching companies inside a common buying-trigger window. New execs re-evaluate ~40% of key tooling in their first 90 days. Message opener example:
Congrats on the new role at Acme. Curious how the [X function] tooling looks — happy to share how peers at [similar company] structure it.

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New leadership (C-level / VP)

Same as “New executive” but narrower — only senior leadership. Configure:
  • Company LinkedIn URLs — same as above; the difference is which seniority levels count
Best for: larger-deal targeting when only senior leadership matters. Higher-stakes hires; longer decision-making windows.

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Hiring & Growth

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Recently raised funding

Companies that announced a funding round. Configure:
  • Stages — which rounds qualify: pre-seed, seed, Series A, B, C, D+, IPO, acquired
  • Recency — 30 / 60 / 90 / 180 / 365 days
Best for: selling anything expensive that requires budget. Timing with the “we just closed” moment (< 60 days is peak). Message opener example:
Saw your Series A announcement — congrats. Founders at that stage usually run into [X] — happy to share how [Y other company] handled it.

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Hiring growth

Companies whose headcount grew above a threshold. Configure:
  • Growth threshold — % increase over a window (e.g., +20% / +50% / +100%)
  • Window — 3 / 6 / 12 months
Best for: finding fast-scaling companies. Growth = budget = active buying window.

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Hiring in specific areas

Companies posting jobs in specific departments. Configure:
  • Departments — Sales, Engineering, Marketing, Product, Customer Success, Operations, People/HR
  • Minimum open jobs — 1+ / 3+ / 5+ / 10+
  • Recency — 30 / 60 / 90 days
Best for: selling tools that scale with a specific function (great for SaaS targeting a scaling department). Message opener example:
Noticed you’re hiring 5 SDRs — that’s the moment when onboarding time bloats. Curious if you’ve got a plan for it.

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Coming soon

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Uses a specific technology

Wired into the registry but not shipped for customer use yet. Will surface companies detected as using a specific tool (via public tech-stack signals like BuiltWith, HG Insights, etc.). Email hello@guhan.ai if you’d find this useful — we prioritize by demand.

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Combining signals

You can pick multiple signals on one Watchlist Agent. Two logic modes:
  • Any (default) — a prospect matches if ANY signal fires. Widens the funnel.
  • All — a prospect matches only if EVERY signal fires. Narrows the funnel — best for tightly-targeted campaigns.
Toggle on the Watchlist Agent’s WHEN panel.

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No signals

You can skip signals entirely — Guhan runs a plain ICP search matching your WHO panel. Higher volume, lower reply rates.

Pick the right signals

Which signal to use for which motion.

Signals concept

Why signals work + the mental model.