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Every landed prospect gets a fit chip: Strong fit, Moderate fit, or Weak fit. The chip comes from Guhan’s research agent — which reads each prospect’s profile and rates them against what you sell. Prospects who don’t clear your hard-required filters (title, location) never land in the first place. Two layers do the work:

Hard gates

Title and location are required by default. A prospect who misses either is rejected outright — they never land in your List.

Fit assessment

Every prospect who clears the hard gates gets a Strong / Moderate / Weak chip from Guhan’s research agent, which reads their profile and rates them against what you sell.

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The fit chip

Guhan’s research agent read this prospect’s profile, their company, and the triggering signal (if any) — and decided they tightly match at least one of your products or your workspace-level positioning. Right role, right scale, clear signal or pain alignment. Reach out today.
General audience fit but weaker on one dimension — no signal evidence, wrong scale, or partial role match. Worth reaching out if you have pipeline capacity.
Audience alignment is thin — the seller’s offering doesn’t obviously solve a problem this prospect faces. Deprioritize. Guhan still lets them land so you can see the assessment, but the messaging agent will de-prioritize them in the queue.
The chip shows on every prospect table + the Prospect detail page. Sort a List by fit tier to work your Strong prospects first.

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The per-product breakdown

If you have multiple products in Brand & Voice, the Prospect detail page shows a per-product fit breakdown — each product gets its own Strong / Moderate / Weak chip plus a one-sentence reason. Example, if you sell an audit tool AND a policy-monitoring tool:
  • AuditPath — Strong. Multi-branch expansion + RBI regulation makes the audit-trail consolidation angle a natural fit; the caveat is that they may already have a legacy tool in place.
  • PolicyStream — Moderate. Related pain but a secondary priority — they’ll evaluate this after AuditPath is live.
The message agent uses this at send time — a prospect enrolled in an campaign for Product A gets messaging anchored on Product A’s fit reason.

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The hard gates

By default, title and location are required. A prospect who fails either is rejected — they never land in your List, and you never spend a credit on them. You can change which fields are required on the source config panel — look for the Required / Nice-to-have chip next to each rule. Common patterns:
  • Everything required — tightest filter. Best when your audience is very narrow and mis-fires are expensive.
  • Title + location required (default) — good balance. Industry and headcount contribute to the fit chip but don’t block landing.
  • Title only — widest filter. Best when you want to see anyone in a role and let Guhan’s fit chip do the sorting.

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Why prospects get filtered out

The List detail page has a Filtered accordion showing every prospect that didn’t make it, with a plain-English reason:
  • Wrong job title — their title didn’t match any of yours
  • Wrong location — they’re in a country you didn’t target
  • Company / Page (not a person) — LinkedIn returned a Page or Company row instead of a real profile (auto-handled)
  • Competitor employee — they work at one of your competitors (auto-block from your Brand & Voice competitors list)
  • Do Not Contact — they’re on your DNC list
  • Already in your workspace — you found them via a different source already
This is useful for debugging. If Guhan keeps rejecting people you think should qualify, the Filtered accordion tells you which rule is being strict.

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What the research agent reads

To produce the fit chip, Guhan’s research agent reads:
  • The prospect’s LinkedIn profile — role, tenure, current company, headline, past positions
  • The prospect’s company — industry, headcount, HQ location, description, and any signal evidence (funding, hiring, exec change) attached to it
  • The triggering signal (if any) — matched keyword, post text, engagement type
  • Your Brand & Voice — what you sell, who you sell to, customer pain points, competitor context
  • Every Product you’ve added — with per-product ICP and value props
It produces a rich research brief (10-14 sentences of actual account research) plus the fit chip. Both surface on the Prospect detail page.

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Regenerating the assessment

Every prospect gets a fresh assessment on landing (fire-and-forget). If a prospect’s context has changed — new signal, new role, new company — hit Regenerate brief on the Prospect detail page. Costs 1 credit against your monthly budget, then falls back to your top-up wallet if the monthly is exhausted.

The prospect pipeline

The full flow from search to landed — every stage a prospect passes through.

Reviewing prospects

What to check after your first landing.