Skip to main content
A Campaign is a job you assign to Guhan. Point at a List of prospects, pick a message flow, pick the channels — Guhan does the outreach. In the SDR workflow, Lists cover find + research (Steps 2-3). Campaigns cover draft + outreach + reply-handling (Steps 4-5). Meetings cover book (Step 6). Brand & Voice + Products cover learn the business (Step 1) — Guhan reads from those on every draft this Campaign produces. Your List does the finding. Your Campaign is Guhan’s playbook for how to reach every person in it.

​
What Guhan does when a Campaign runs

For every prospect in the target List:
  1. Reads the prospect’s profile — recent posts, current company, recent job change, whatever signal brought them in
  2. Writes a personalized message using your brand voice + product context
  3. Sends the first step through your connected LinkedIn / Email / WhatsApp account (as you — Guhan operates on your identity)
  4. Waits + follows up per the sequence you configured
  5. Reads any reply, either drafts a response or hands off to you in the Inbox

​
What you give Guhan when you assign a Campaign

Audience

Which List of prospects to reach. Filled from search criteria, buying signals, competitors, another List, or a CSV.

Sequence

The message flow: LinkedIn invite → wait → DM → wait → email, etc. Any mix of channels and timings.

Sender account

Which of your connected accounts (LinkedIn, Gmail, WhatsApp) Guhan uses to actually send.

​
What a sequence looks like

A step-by-step stair Guhan walks each prospect through:
Every step is one of: Send (LinkedIn / Email / WhatsApp), Wait (a day count or “until they reply”), or Handoff (drop into your Inbox for your judgment).

​
What Guhan writes

Every message is generated fresh per prospect. Guhan writes from:
  • Their profile — name, title, current company, headline
  • Their recent activity — the post that triggered them showing up, or their most recent LinkedIn post
  • Your brand voice — tone, phrases you use, phrases to avoid
  • Your product — what you sell, key value props
  • The step context — first invite is short and vague; a follow-up email 2 weeks in is longer and more concrete
You can also give Guhan a template to start from — pick one of your saved message templates, and Guhan customizes it per prospect.

​
Safety Guhan runs for you

Guhan throttles sending so your accounts stay healthy:
  • Daily caps per action — LinkedIn invites: ~25/day. DMs: ~30/day. Adjustable in Sender account settings.
  • Sending window — Guhan only sends during hours you set (e.g., 9am–6pm Mon-Fri).
  • Warm-up — new sender accounts start at 30% of full pace and ramp over 30 days.
  • Retries — transient failures (rate limit, network) retry automatically; you never lose a message.

​
Working with a live Campaign

You can:
  • Launch — Guhan starts sending immediately (within its sending window)
  • Pause — Guhan stops sending; in-flight sequences hold in place
  • Edit the sequence — Guhan publishes a new version; prospects already in-flight keep their old version until their next step
  • Clone — duplicate the Campaign to test a different sequence variant

​
Cost

Guhan sending messages doesn’t cost credits (LinkedIn actions are gated by daily caps, not credits). What costs credits:
  • Discovering a prospect (1 credit per landed prospect) — every prospect a source lands in your List
  • Revealing an email (4 credits) — if a step needs email but the prospect’s email is hidden
  • Revealing a phone (12 credits) — WhatsApp steps
  • AI reply draft (1 credit) — when Guhan drafts a reply for you to review
See Plans and credits for the full breakdown.

​
Learn more

Assign a new Campaign

Step-by-step: audience + sequence + sender.

Build the sequence

Walkthrough of adding, editing, and reordering sequence steps.